AS FEATURED IN Australian Tree Crop
As is the case in many farming operations, orchards tend to be ever-expanding in order to maintain economies of scale. With an increase in size comes an additional burden of managing workflows and growing information streams, which raises a question: how can growers and managers take care of this extra workload without it taking them out of the orchard too much?
Agworld account manager for Eastern States Charles DuBourg works with many orchardists throughout Victoria and New South Wales and deals with these kinds of dilemmas on a daily base. “I am used to working with a diverse range of orchards through my previous role as technical services manager at IK Caldwell as well as in my current role at Agworld, and am familiar with the challenges they face. Orchardists increasingly operate on a world market stage, and with that comes world market scale and prices; those that are looking to stay in business in the long term, often see themselves forced to grow continually.”
“We recently spoke to one of our clients in California, Blake Vann, who runs the Vann Brothers almond orchard in Williams, CA., with 13,000 acres of almonds, over 1000 acres of walnuts and their own hulling and shelling operation, one of the bigger players in the industry. Blake plants an additional 1000 acres of almonds on average per year and knows what it’s like to manage a large workforce and have information come at him from many different angles: it’s difficult to manage”